Experience

• Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
• Final decision maker, responsible for the quality of the finished product.
• Expert, branding strategist and visual identity consultant for European Union funded projects.

Tasks

• responsible with implementation of European Council regulations concerning measures of information and publicity nr. 1083/2006 within visual identity of European Union funded projects;
• meeting with the account management team to discuss the client’s requirements;
• gaining and understanding the target;
• audience and business that the advert is aimed at;
• working closely with the communication officer to generate creative ideas and concepts to fulfil the client’s brief;
• meeting with the creative director before presenting ideas to clients;
• A/B testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates of banner ads, emails and landing pages;
• pitching ideas to clients;
• producing sketches (print/web) to communicate ideas to the client;
• briefing other members of the creative team;
• commissioning photographers, artists or film-makers to work on projects;
• attending meetings at production houses and with other directors;
• working in editing suites to oversee the finished product;

• Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
• Successfully manage and coordinate graphic design projects from concept through completion.
• Final decision maker, responsible for the quality of the finished product.
• Consistently meeting deadlines and requirements.
• Effectively build and direct design and production teams.
• Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations.
• Expertly convert features to benefits to achieve client objectives.
• Manage all operational, strategic, financial. quote/bid, staffing and administrative functions.

Key Achievements

• Successfully completed client projects;
• Provided proposal layout and design for EU funded projects under extremery tight deadlines;
• Established trusting relationships with designers, vendors and key clients.

QUALIFICATION PROFILE

• Highly creative and multitalented graphic designer with extensive experience in print / digital design.
• Exceptional collaborative and interpersonal skills, dynamic team player with well-developed written and verbal communication abilities.
• Highly skilled in client and vendor negotiations: talent at building and maintaing “win-win” partnerships.
• Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.

Expertise used for creating the following:

VISUAL IDENTITY

• Logo, business cards, brochures, newsletters, posters, post cards, leaflets, stationery, marketing / communication materials, uniforms, vehicles, signage, DVD covers.

PHOTOGRAPHY

• Retouching
• Restoration

DIGITAL

• Website Design
• Video Editing
• Video Montage

MUSIC

• jingle creation
• original composition, score arranging and orchestration

GRAPHIC

• Successfully translated subject matter into concrete design for both visual and print design: logo, newsletters. promotional materials and sales collateral. Created new design concepts and artwork for marketing and sales presentations, training videos and corporate websites.
• Participated in team effort to produce streamlined production Corporate ldentity Guideline manuals.
• Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials.
• Participated in production of print and promotional items for key clients.

WEB

• Installed and configured Windows / Linux web / database servers for working environments along with CMS (Content Management System) integration
• (X)HTML, CSS and Javascript (including AJAX) in standards based web design
• Understanding of Web Usability issues and the technical aspects of making content useable for desktop, hand held/mobile and screen reader users
• Used Dreamweaver and Flash to deliver web content and manage large websites
• Experience with SEO and pay–per–click advertising
• Excellent general IT skills and a knowledge of programming and IS systems & protocols
• Excellent knowledge of common operating systems / office software gained from supporting companies and up to fifty users as well as friends and family

Key Achievements

• Consistently recognized for fresh and innovative ideas and applications.
• Developed new art-proofing process that increased overall speed and quality of production and improved customer satisfaction.
• Earned ADA (American Design Awards) gold award for http://express-rent.com website – 2003
• Pro-bono work to support some charity NGOs