Dates 01/07/2009 →
Occupation or position held Art Director / Consultant
Main activities & responsibilities
  • Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
  • Final decision maker, responsible for the quality of the finished product.
  • Expert, branding strategist and visual identity consultant for European Union funded projects.


  • responsible with implementation of European Council regulations concerning measures of information and publicity nr. 1083/2006 within visual identity of European Union funded projects;
  • meeting with the account management team to discuss the client’s requirements;
  • gaining and understanding the target;
  • audience and business that the advert is aimed at;
  • working closely with the communication officer to generate creative ideas and concepts to fulfil the client’s brief;
  • meeting with the creative director before presenting ideas to clients;
  • A/B testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates of banner ads, emails and landing pages;
  • pitching ideas to clients;
  • producing sketches (print/web) to communicate ideas to the client;
  • briefing other members of the creative team;
  • commissioning photographers, artists or film-makers to work on projects;
  • attending meetings at production houses and with other directors;
  • working in editing suites to oversee the finished product;
Name and address of employer Independent Consultant, Bucharest (Romania)
Type of business or sector Consultancy
Dates 12/07/2005 – 01/07/2009
Occupation or position held Art Director / Creative Designer / Musician / CEO
Main activities  & responsibilities
  • Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
  • Successfully manage and coordinate graphic design projects from concept through completion.
  • Final decision maker, responsible for the quality of the finished product.
  • Consistently meeting deadlines and requirements.
  • Effectively build and direct design and production teams.
  • Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations.
  • Expertly convert features to benefits to achieve client objectives.
  • Manage all operational, strategic, financial. quote/bid, staffing and administrative functions.

Key Achievements

  • Successfully completed client projects;
  • Provided proposal layout and design for EU funded projects under extremery tight deadlines;
  • Established trusting relationships with designers, vendors and key clients.


  • Highly creative and multitalented graphic designer with extensive experience in print / digital design.
  • Exceptional collaborative and interpersonal skills, dynamic team player with well-developed written and verbal communication abilities.
  • Highly skilled in client and vendor negotiations: talent at building and maintaing “win-win” partnerships.
  • Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.

Expertise used for creating the following:


  • Logo, business cards, brochures, newsletters, posters, post cards, leaflets, stationery, marketing / communication materials, uniforms, vehicles, signage, DVD covers.


  • Retouching
  • Restoration


  • Website Design
  • Video Editing
  • Video Montage


  • jingle creation
  • original composition, score arranging and orchestration
Name and address of employer Flavorade SRL
3 Segarcea St, Bl A12, Et 3, Ap 87, Sector 6, 062061 Bucharest, 062061 Bucharest (Romania)
Type of business or sector Media / Creative Agency
Dates 01/03/2001 – 12/07/2005
Occupation or position held Freelance Creative Designer & Web Developer
Main activities & responsibilities


  • Successfully translated subject matter into concrete design for both visual and print design: logo, newsletters. promotional materials and sales collateral. Created new design concepts and artwork for marketing and sales presentations, training videos and corporate websites.
  • Participated in team effort to produce streamlined production Corporate ldentity Guideline manuals.
  • Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials.
  • Participated in production of print and promotional items for key clients.


  • Installed and configured Windows / Linux web / database servers for working environments along with CMS (Content Management System) integration
  • (X)HTML, CSS and Javascript (including AJAX) in standards based web design
  • Understanding of Web Usability issues and the technical aspects of making content useable for desktop, hand held/mobile and screen reader users
  • Used Dreamweaver and Flash to deliver web content and manage large websites
  • Experience with SEO and pay–per–click advertising
  • Excellent general IT skills and a knowledge of programming and IS systems & protocols
  • Excellent knowledge of common operating systems / office software gained from supporting companies and up to fifty users as well as friends and family

Key Achievements

  • Consistently recognized for fresh and innovative ideas and applications.
  • Developed new art-proofing process that increased overall speed and quality of production and improved customer satisfaction.
  • Earned ADA (American Design Awards) gold award for http://express-rent.com website – 2003
  • Pro-bono work to support some charity NGOs
Name and address of employer Freelancer – Bucharest (Romania)
Type of business or sector Graphic Design, Information technology and communication

Leave a Comment